I try and thumb through anything between one and four business books a month. Over the years I’ve read some great and not so great ones..
Recently I’ve been doing a lot of reading for a new podcast on TightShip that I’m running. Below is a list of books that I would highly recommend reading if you haven’t already..
Which one should you read first?
It depends on which one suits your situation best…they’re all stellar books and if you have time read them all!
After successfully growing and selling his family business, Jeremy Miller spent 15 years researching and mastering how to position your company so that your customers choose you first.
Best for: Anyone wishing their prospective customers would call them
After closing $400M in business, and doing 10,000 hours of research Oren wrote this book on how to pitch. He is a master and if you’re trying to win new business this book is winner.
Best for: Anyone doing sales
Traction: A Startup Guide to Getting Customers
One thing that I love is well researched books, Traction has it in spades. If you’re trying to figure out what is going to drive the growth of your business, pick a copy up.
In a line: The Lean Startup for sales
Best for: MD’s, Commercial Directors & Marketing Directors
The first question you’ll probably get asked if you’re starting a new company is if you’ve read ‘The Lean Startup’. This is an essential read to anyone thinking about starting a new company with a new product.
Best for: Everyone
Don’t let simple cover deceive you. Verne Harnish chaired the ‘Birthing of giants’ programme at MIT for 15 years and is a world expert on growing businesses.
Best for: Businesses that are growing