I try and thumb through anything between one and four business books a month. Over the years I’ve read some great and not so great ones..

Recently I’ve been doing a lot of reading for a new podcast on TightShip that I’m running. Below is a list of books that I would highly recommend reading if you haven’t already..

Which one should you read first?

It depends on which one suits your situation best…they’re all stellar books and if you have time read them all!

 

sticky-brandingSticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

After successfully growing and selling his family business, Jeremy Miller spent 15 years researching and mastering how to position your company so that your customers choose you first.

Best for: Anyone wishing their prospective customers would call them

 
 

pitchanythingPitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal: An Innovative Method for Presenting, Persuading, and Winning the Deal

After closing $400M in business, and doing 10,000 hours of research Oren wrote this book on how to pitch. He is a master and if you’re trying to win new business this book is winner.

Best for: Anyone doing sales

 
 

tractionbookTraction: A Startup Guide to Getting Customers

One thing that I love is well researched books, Traction has it in spades. If you’re trying to figure out what is going to drive the growth of your business, pick a copy up.

In a line: The Lean Startup for sales
Best for: MD’s, Commercial Directors & Marketing Directors

 

 
 

leanstartupThe Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The first question you’ll probably get asked if you’re starting a new company is if you’ve read ‘The Lean Startup’. This is an essential read to anyone thinking about starting a new company with a new product.

Best for: Everyone

 
 
ScalingUp-Harnish-235x300Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)

Don’t let simple cover deceive you. Verne Harnish chaired the ‘Birthing of giants’ programme at MIT for 15 years and is a world expert on growing businesses.

Best for: Businesses that are growing

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