I won’t take credit for writing this as I didn’t, but if you’re approaching anyone be it an investor or a potential lead you should consider all the points.
Try and make sure that the first two sentences that come out cover off a couple if not all of the points below.
Before you make any contact, your prospect is in this situation
- I don’t know who you are
- I don’t know your company
- I don’t know your company’s product
- I don’t know what your company stands for
- I don’t know your company’s customers
- I don’t know your company’s record
- I don’t know your company’s reputation
- Now… What was it you wanted to sell me?
From: http://www.salesdnaltd.com/blog/what-was-it-you-wanted-to-sell-me/#more-388
It would be great to read your pitches in the comments below..
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Hi Duncan,
Great to see you reusing our post. We are always flattered when people take the time to share out ramblings. Oh – just so your readers know – we didn’t develop that either! The blog post explains all.