A while ago a client asked me into their office.
“Do you think you can help us set our mobile strategy for our the next version of our app?”
When I looked at the reporting that was being generated it was all but meaningless. They were what is well coined as ‘vanity metrics’, created to make everyone feel good.
Good product metrics should make everyone feel uncomfortable. They should be provocative and help drive positive action rather than soothe egos or just be self-congratulatory.
I put together an article on SaaS metrics for Kuwinda including the best posts and videos that I could find online.
A solid understanding of product metrics is critical to driving growth in digital products.