So a quick look at the best landing page builders.. This week I’m putting together some landing pages for a lead gen campaign for a B2b client. Currently they receive almost zero inbound enquiries.. As a quick immediate solution to that and to help build an opt-in mailing list we’re putting together some landing pages to capture leads and build up a bit of an email list.
When to use a landing page app builder
- Search PPC
- Banner Ads
- Linked from email campaigns
Landing page builder vs your website
- Drag and drop interface – No coding needed
- Built in A/B testing
- No distracting links
- No worry about how the landing pages fit in the hierarchy in your site
1= Unbounce – The most expensive but good features for the more advanced page builder
1= Lander App – Quite a new comer to the scene but very good and cheaper than Unbounce to start
2. Kickoff Labs – Also new but the pages still lack the finish that the other options have
Unbounce – Best for a Pro
Pros: Easy to use for the more technical landing page builders, lots of features, pretty decent A/B testing, sub-accounts allowing internet marketers to give clients and teams access, pretty slick interface, nice templates
Cons: More expensive than other options. Basic plan doesn’t include full features and lots of upgrades can make it expensive if you’re just starting out.
LanderApp – Great for newbies
Pros: Super simple to quickly build pages, no cost for unlimited landing pages (custom domains requires paid account), no extra costs
Cons: Umm their interface is really great?
Pros: Good for coming soon pages and email list building pages
Cons: Not so good for more complex lead gen, quite expensive vs LanderApp/Unbounce compared to the features
I like both LanderApp and Unbounce as landing page builders. I actually have accounts with both as I’m torn between which I like better. It’ll probably end up being Unbounce as it allows 3rd party access to a limited set of pages which would be good for my clients.